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The full uncut edit of Illamasqua's latest film ' Born Again', starring BAFTA Winner Vicky McClure.
Film synopsis: Set in the middle of no-where-in-particular and at no specific time, 'Born Again' tells the story of a beautiful young woman on a journey that will define who she will be for the rest of her life.The young woman is at odds with the world - tense and on edge - she chases the sun in the hope she will find peace in its setting. We see it in her vibrantly coloured eyes , and read it on her vividly painted lips -- how this search for her true self has taken her to the edge of reason and sanity and ended in the ultimate act of sacrifice and commitment..
I think this is beautifully shot and scored..dark and unshamedly epic! When I first watched it, I really wanted to see what this 'ultimate act of sacrifice and commitment' would be.. I am a huge fan of Illamasqua make up and have managed to put my hands on and tried a couple of their products myself. Illamasqua, as a brand , promotes itself as make up for your alter ego. I first heard of it through the Pixiwoos and upon exlporing it, it really struck me as more of an artistic approach to make up..almost theatrical..and thus I was sold! If you just browse their promotional images on their site/blog you'll find pictures of vampires, gypsy queens, fairies..you get the point! It's all very artistic.. to me at least!
They also seem to really favour the whole androgynous look.. as you can see in the video above. Still, some people think that they might be alienating a large amount of buyers ,who just think Illamasqua is far too extreme for them. Do you ever get intimidated by brands that seem too..artistic? I guess Illamasqua is trying to bring in a wider audience, though will they achieve that through 'dark' films with suicide themes? What's your take on this?x